Access & Advocacy

Public Service Announcements

"Service Dog or Pet? Spot the Difference"

In October 2026, The Seeing Eye, in partnership with the New Jersey Restaurant & Hospitality Association, released a public service announcement about an issue many service dog handlers have faced: people claiming their pet dogs are service dogs. These fake service dogs, often poorly trained, can be a distraction for or interfere with legitimate service animals, and create an environment in which business owners may (illegally) attempt to deny access to all dogs, even the legitimate service dogs. This public service announcement, “Service Dog or Pet? Spot the Difference,” is available with and without audio description and at various lengths. The PSA was produced by Aggressively Compassionate of Chicago, Illinois.

Free resource for businesses: Download the Service Animals at a Glance Flyer: Help your team respond with confidence when a customer arrives with a service animal. Share our 2-minute video, then print the flier and keep it where employees first greet customers, such as a host stand, checkout counter or security desk, for quick reference.

Here is The Seeing Eye’s press release about the public service announcement.

Two-Minute (Full Length) Version

 


90-Second Version

60-Second Version

30-Second Version

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A Golden Retriever puppy in a green Puppy Raiser bandana smiles next to The Seeing Eye logo and text that reads: "It's Blindness Awareness Month. Help us create life-changing partnerships and ensure equal access. Make a gift."
Silhouettes of dogs and cats walking across a rainbow in the clouds above the text, “August 28th is Rainbow Bridge Remembrance Day. We invite you to give a special gift in memory of a pet who touched your heart and changed your life. Donate now."
Two Seeing Eye dogs sit next to each other in front of a colorful playground. One is a yellow Labrador puppy wearing a green Puppy Raiser bandana and the other is an adult yellow Lab wearing a Seeing Eye vest. Text says 'It's our summer Match! Double Your Impact Today" and there is a button that says Donate Now.
Two Black Labs sit with inquisitive looks wearing training vests while along water with cherry blossoms in the background. Across the top of the image is text that reads: Double Your Impact for International Guide Dog Day. Match My Gift.